When blogs first appeared on the internet, they were simple affairs, and they were managed solely by their authors. This meant that the bloggers had to learn some technical skills in order to get their content published. Not so today, since blogs have become more intricate and can now require an entire staff. This means headaches for management unless you pick a content management system, or CMS.
A content management system allows non-technical staffers to write, edit, and publish content to your site. This can result in better writing and allows you to send your techies where they are more urgently needed.
A quality content management system maintains your content and your design as separate entities. This means that a change to the site’s design will be handled smoothly and not affect the site’s content, and vice-versa. For example, if your product’s packaging or logo changes, the new images can be uploaded once and changed throughout the site automatically, without affecting the written content. Also, when pages are changed or deleted, your site’s menus are automatically updated as well, not only with the new titles, but with the new links as well (this feature alone can pay for the system itself in terms of labor hours and site downtime). Most content management systems talk directly to your product database, so if prices or specs change, the changes are automatically made throughout your site (your sales and customer service teams will thank you!). What’s the best CMS tool and website builder? I thought you’d never ask.. Dynadot is a leading website builder that features an easy to build set up and allows you to choose from over a hundred themes that really allows you to customize your blog or website. Dynadot is a free service, but it’ll look like you hired a professional to design an intricate and beautiful website!
Your content management system will ensure that your site has a uniform, polished look on every page, regardless of who publishes the content to the site. This means editors can edit content for voice and flow, rather than capitalization or trademark logos. Updates to your site can be made by anyone with the adequate permission credentials, which means your staff works more efficiently and your site keeps pace with your development. However, if you prefer that updates go through a designated manager for approval before publication, the content management system can queue additions and updates, alert the approver, and allow the approver to publish each item, or send items back for revision when necessary.
Content management systems also take the headache out of search engine optimization or SEO. No longer do you need to feverishly read how to improve your site’s search rankings – the folks at the content management system firm take care of that for you. The content management system will make sure that your site is optimized for the best ranking possible.